Brand Activities & Partnerships

Save The Night

Social distancing has forced nightlife into a state of paralysis. Festivals, music venues and bars have closed their doors. Bartenders and nightlife creatives everywhere are struggling to generate a living. The global #SAVETHENIGHT initiative offers both trade and creative communities access to the professional opportunities and social interactions they desperate need in order to push forward and continue creating the art we love.

Save our stages

As part of the Global #SAVETHENIGHT initiative, Jägermeister US has partnered with the National Independent Venue Association (NIVA) to help preserve independent live music venues across the United States during the pandemic and beyond. Jägermeister and the Save Our Stages initiative work together to raise awareness and provide support both for the fund and the nightlife community.


As the “Official Shot of the NHL” and partner of the National Hockey League, the collaboration allows consumers and hockey fans alike to partake in shared, ice cold moments with premier Jägermeister brand integration and exposure. In addition to Jägermeister’s partnership with the League, Jägermeister has a roster of local NHL Team sponsorships in key markets across the country.

NHL Shot of the Night, presented by Jägermeister


Community has always been at the core of who we are and what we stand for. We understand the important role first responders have in protecting and serving the communities where we live, work and play. To show our support for these local heroes who serve our communities, we have joined forces with the United States First Responders Association (USFRA). The USFRA is dedicated to educate, inspire, strengthen and build communities by bringing together personnel from many diverse fields.