US Company Leadership


Jeff Popkin is the Chief Executive Officer of Mast-Jägermeister US responsible for the strategic direction and vision of the company.

“We are a people-first, family-owned generational business – passionately committed to building a dynamic and inclusive brand-led culture. Our focus is on growing our people and our business and supporting the communities where we work, live, and play. Our north star, Jägermeister, is crafted from 56 natural botanicals carefully sourced from all around the globe. Only after gentle cold maceration and a year in oak barrels does it become the unique, complex, yet balanced taste experience for which it is so loved. In 2019, we entered into a strategic partnership with Dwyane “The Rock” Johnson, founder of Teremana Tequila, bringing our Mast-Family vision of “build a global portfolio of brands” to life.”