Company

Global, agile and rooted in Wolfenbüttel

Mast-Jägermeister SE is deeply rooted in Wolfenbüttel in the Lower Saxony region of Germany. Wolfenbüttel is where Curt Mast invented the bold spirit over 80 years ago. And it is still the only place where the secret blend of 56 herbs, blossoms, roots and fruits matures in giant oak casks.

Though it started as a small family company in 1878, Jägermeister quickly evolved into a global success story. Worldwide, Jägermeister has around 1,000 employees – and is now in its fifth generation of family ownership. For decades, the company has successfully balanced tradition and innovation.

With a total sales of 89,5 million 0.7-litre bottles in 2020, Jägermeister is the best-selling herbal liqueur brand. The distinctive green bottle with the stag is distributed in over 150 countries.

Though it started as a small family company in 1878, Jägermeister quickly evolved into a global success story. Worldwide, Jägermeister has around 1,000 employees – and is now in its fifth generation of family ownership. For decades, the company has successfully balanced tradition and innovation.

With a total sales of 89,5 million 0.7-litre bottles in 2020, Jägermeister is the best-selling herbal liqueur brand. The distinctive green bottle with the stag is distributed in over 150 countries.