transparent and accountable process, and covers the full breadth of current advertising and marketing practices.
The Code applies to all activities undertaken by DISCUS members to advertise and market distilled spirits, malt beverage, and wine brands, as well as non-DISCUS member activities to advertise and market distilled spirits. These activities include brand advertising, consumer communications, promotional events, packaging, labels, sponsorships, product placements, and distribution and sales materials.
Please find the full DISCUS Code of Responsible Practices here.
For more information, please visit Distilled Spirits.