Mast-Jägermeister US is a proud member of the Distilled Spirits Council of the United States (DISCUS), the leading voice and advocate for distilled spirits in the U.S., advocating on legislative, regulatory and public affairs issues impacting the distilled spirits sector at the local, state, federal and international levels.
For more than 85 years, DISCUS members have voluntarily abided by the Code of Responsible Practices for Beverage Alcohol Advertising and Marketing—pledging to advertise and market their products to adults of legal purchase age in a responsible and appropriate manner.
The Code has been widely lauded as a model of self-regulation because it applies more rigorous standards than the government could require under the First Amendment, operates through a
transparent and accountable process, and covers the full breadth of current advertising and marketing practices.
The Code applies to all activities undertaken by DISCUS members to advertise and market distilled spirits, malt beverage, and wine brands, as well as non-DISCUS member activities to advertise and market distilled spirits. These activities include brand advertising, consumer communications, promotional events, packaging, labels, sponsorships, product placements, and distribution and sales materials.
Please find the full DISCUS Code of Responsible Practices here.
For more information, please visit Distilled Spirits.