Data Privacy Statement

Welcome to WWW.MASTJAGERMEISTERUS.COM (the “Site”), brought to you by Mast-Jägermeister US, Inc. (“MJUS”, “We” or “Us”). Jägermeister Herbal Liqueur (“Brand”) is imported exclusively by MJUS.

This policy was last updated on September 13, 2021 to include more detail on the categories of personal information that We collect, and how We use it for different purposes.


MJUS is committed to protecting the privacy of your personal information, and remaining transparent with what we do with that information. This Privacy Policy will discuss the collection and use such information. Personally identifiable information includes, but is not limited to, name, date of birth, address (mailing and billing), city, state, zip code, telephone numbers, cell phone numbers, gender, household income ranges, consumption habits, product usage, attitudes and preferences regarding our products and other personal information (collectively, “Personal Information”). By using the Site, you consent to the terms of this Privacy Policy. We do not collect any personal information about you unless you voluntarily provide it to us. This policy does not apply to the practices of companies or persons that MJUS does not control or employ.


MJUS maintains this Site for the use of individuals who are of legal purchase age of alcoholic beverages under applicable law, and you must be of legal purchase age where you reside to access this Site or provide any information to us. We do not solicit or knowingly collect Personal Information from any individuals under such legal purchase age, and we do not knowingly market our products or services to persons under such legal purchase age. Prior to the collection of any Personal Information, you will be required to affirm that you are of legal purchase age. For more information on how MJUS supports responsible decision making, visit


In the past twelve (12) months, we have collected the following types of Personal Information:

  • Contact Information such as name, email, telephone number, and mailing address.
  • Consumer Information such as age, demographics, interests, marketing preferences, and purchase history.
  • Interaction Information such how websites are used or accessed, including location information and social media access.

Personal Information can be collected directly from consumers that provide this information when interacting with MJUS websites, social platforms, or mobile applications, or it may also be obtained from third party data providers.


We collect certain Personal Information that you volunteer to us when you visit the Site, use Site services or enter promotions or contests offered on the Site for the reasons provided in this section. However, if we intend to use your Personal Information for any reason not disclosed in this Policy, we will provide you with notice prior to doing so. We will retain your Personal Information for no longer than is reasonably necessary and only collect the minimum amount for the disclosed purposes described in this section.

When you use certain Site services, you may be required to provide us certain Personal Information (for example, billing information if you purchase an item from the Site). MJUS will not sell or rent your Personal Information to anyone. Unless we have your specific consent to use your Personal Information in a different manner, any Personal Information provided by you will be held by MJUS and may only be used by MJUS and its affiliated companies, agents, partners, or other related third parties as indicated on the Site or as described below:

a. Identification and Verification

We often use your Personal Information, specifically related to age or date of birth to verify that you are of Legal Purchase Age in order to access our content. We also use your Personal Information to properly identify and verify information for purposes of fulfilling orders or providing other services.

b. Marketing Communications

We may use your Personal Information in order to communicate with you about our products and services. However, you will be able to choose whether or not to receive such communications (See Section 5 below). If you choose to receive such communications, you will be able to unsubscribe from such communications at any time (See Section 6 below).

c. Marketing Analysis

We may use information for internal marketing analysis, for example, to assess trends among our consumers or to measure the amount of traffic to our websites. We may also share non-personal information with others, such as advertisers, in aggregate anonymous form, which means that the information will not contain any Personal Information about you. We will only share identifiable Personal Information with third parties for marketing analysis with your consent.

d. Transactional Purposes

We may use your Personal Information in order to respond to your queries and requests and to manage transactions such as credit card payments for any goods that you order from us or any of our agents, or for the fulfillment of such transactions (e.g., delivery). The personal information you provide may be used by an authorized vendor to fulfill that order. Unless we tell you differently, these companies do not have any right to use the Personal Information we provide to them beyond what is necessary to assist us.

e. Sale or Transfer

In the event of a sale, merger, consolidation, change in control or transfer of substantial assets to a third party, we may transfer or assign to such acquiring third party information concerning your relationship with us, including without limitation, Personal Information that you have provided and other information concerning your relationship with us.

f. Legal Purposes

We may use your Personal Information in order to respond to subpoenas, court orders or as otherwise required by any law, regulation, legal process or government request or where we believe such action is necessary in order to detect, protect or defend us and/or other third parties against error, negligence, breach of contract, theft, fraud and other illegal or harmful activity, to comply with our audit and security requirements, and to audit compliance with or corporate policies, procedures, legal and contractual obligations.


Information that you post on or through the public areas of the Site, if any (such as chat rooms, bulletin boards or discussion groups) are generally accessible to and may be collected by other parties. This may result in unsolicited messages or other unwelcome contact from third parties not related to MJUS. Users of this Site are encouraged to exercise caution when providing Personal Information about themselves in public (or interactive) areas of this Site. MJUS is not responsible for any unsolicited or unwelcome contact from third parties not related to MJUS as a result of you providing any information in public (or interactive) areas of this Site.


We may be interested in sending you certain information (digitally or otherwise) regarding the Brand’s products, services, promotions, or upcoming events that we believe may be of interest to you. You are able to choose whether or not you are interested in receiving such information. Prior to us sending you any direct digital marketing communications, you will be required to “opt-in” to choose to receive such marketing communications.


You may request to access your Personal Information, or that We edit or delete your Personal Information and preferences, including but not limited “opting-out” from receiving any digital marketing communications, at any time, by requesting so by phone at 914-637-7300 or in an e-mail to JAGERINFO@JAGERMEISTER.COM or following the “opt-out” instructions including in the digital marketing communication sent to you, if applicable. You also have the right to to access the use of automated decision-making technology of your Personal Information, including profiling and the logic involved in those decision-making processes, as well as a description of the likely outcome of the process with respect to the consumer. We will respond to your request within forty-five (45) days unless we give you notice for a need for an extension, and if requesting access to your Personal Information, We will provide it to you in a portable, easy to use format. You have the right, at any time, to direct Us as to how we may use sensitive personal information and to limit its use of any sensitive personal information. You will not be discriminated against for exercising any of these privileges.


As is common with many websites, we may use “cookies” to help us gather and store information about visitors on this Site. A cookie is a small data file that our server sends to your browser when you visit the Site. The use of cookies helps us to assist your use of certain aspects of the Site. You can delete cookies at any time or you can set your browser to reject or disable cookies.

We may use cookies to provide information when you visit the Site. The Site also automatically receives and records information on our server logs from your browser, including your IP address, cookie information and the page you requested. We use this information for three general purposes: (i) to customize the advertising and content you see, (ii) to fulfill your requests for certain products and services, and (iii) to contact you about services, promotions, contests and events (if you have chosen to receive such information, as described above). We may also compile and report to third parties (such as advertisers) aggregate statistics about our users in terms of numbers, traffic patterns and related Site information.


We also use Google Analytics, a web analysis service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; „Google“). Google Analytics uses cookies, which enable an analysis of how you use the Jägermeister websites. The information collected by the cookie about your use of the Jägermeister websites is transmitted to a Google server in the US and stored there. Mast-Jägermeister SE uses Google Analytics with the extension “_anonymizeIp()” so that IP addresses transmitted to Google are first truncated and further processed on servers located in Europe to prevent them being used to identify any particular individual directly. Google will use this information for the purpose of evaluating your use of our website, for compiling reports on website activity for us and for providing other services relating to website activity and Internet usage. Google may also forward this information to third parties if it is required to do so by law or if third parties process this data on its behalf. Under no circumstances will Google associate your IP address with any other data held by Google. You can prevent the installation of the Google Analytics cookie on your computer by adjusting your browser accordingly; however, we must point out that, in this case, not all functions of our website may be available to you in their full capacity. You may object to the collection and storage of data for Google Analytics at any time with effect for the future by using a Google browser plug-in (available at GOOGLE TOOLS).


This Site may include links to other websites whose privacy policies we do not control. Once you leave our servers (you can usually tell where you are by checking the URL in the location bar on your browser), use of any information you provide is governed by the privacy policy of the operator of the site you are visiting (unless otherwise stated). That policy may differ from ours. If you can’t find the privacy policy of any of these sites via a link from the site’s homepage, you should contact the site directly for more information.


We may amend this policy from time to time. If we make any substantial changes in the way we use your personal information we will notify you by posting a prominent announcement on our pages.


We use reasonable administrative, technical, and physical security measures to protect your Personal Information from unauthorized access and use. However, regardless of the effectiveness of our security measures, no security system is impenetrable. We cannot guarantee the security of our database, not can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet. We ask you to do your part, by keeping any computer passwords you use to access the Internet or this Site strictly confidential.

Drink Responsibly.

You must be 21 or over access the website Do not forward any content to those under 21. Jägermeister Liqueur 35% ALC./VOL., Imported by Mast-Jägermeister US, Inc., White Plains, NY

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